Why Social Media Optimization Should Be a Priority in Your Marketing Plan?
We are living in a world of digitalization where social media holds a huge part in our lives. From posting selfies to sharing life events, we share everything with our friends and family on social media.
Not only that, social media plays a vital role when it comes to making a business successful, as no marketing plan is complete without social media marketing—hiring social media marketing services or learning how social media channels can benefit your marketing campaigns to help you develop strategies to reach target audiences effectively.
Having said that, we have come up with all the right reasons to use social media to promote your products or services. So, let’s dive in together!
What Is Social Media Marketing?
Social media marketing, SMM, includes social media websites and platforms to promote a business, product, or service. From connecting with the target audience to driving website traffic and increasing sales, social media can benefit your business in several ways.
Statista suggests that increased exposure is the leading benefit of social media marketing, followed by increased traffic and higher conversion rates. The more eyes your brand attracts, the larger your following and loyal customer base can be.
15 Benefits Of Social Media Optimization And Marketing
The following are the 15 benefits of social media optimization and marketing that you could use for your brand:
1. Improve Your Brand
On top, we have brand improvement because it is the face of your brand that people see first. Promoting your brand on social media platforms means you can benefit your business in several ways. The right kind of social media marketing can help your business strengthen trust and authority as well as build a connection with the target audience.
Everybody wants something authentic. You can promote your business by upholding the core principles and prioritizing the requirements of your employees and clients. A survey performed by Sprout Social suggests that customers value a company with personal values 74% more in 2022 than they did in 2021.
2. Engage The Audience
Apart from having a better brand image, social media helps businesses to engage with the target audience even more. A social media expert can interact with the audience by replying to comments, distributing user-generated material, and tracking down unhappy clients. Long gone are the days when brands interacted with their audience by means of traditional media, like radio and television.
Communication with customers has gotten a lot better and more effective; all credit goes to digitalization and social media. No matter whether you are using Instagram or TikTok, everything is transparent on social media platforms. You can see what bloggers are promoting your brand and whether your target audience is happy with your products/services or not. It gives you room to work on your mistakes and have better engagement with your existing and potential customers.
There are businesses that try to resolve a customer’s problem, while others don’t even bother to reply to their clients. Make sure to have social media marketing services that promote your brand in a positive manner. Use social media to listen to your customers and fulfil their requirements so they keep choosing your brand over and over again.
3. Promote Customer Service
Another important benefit of social media marketing is promoting customer service. To a brand, nothing should be more important than pleasing its clients. Get engage with your customers by means of chats, emails, and calls.
Moreover, a prompt response to a client’s feedback shows that you care about them and would love to resolve the matter. Taking care of a client’s complaint in an effective way not only gives you loyal customers, it also helps you gain more customers as we all believe in word of mouth. For instance, if you make a customer happy, they will tell you about your brand to their friends and family, and you may end up having more loyal clients.
4. Increase Sales And Conversion Rates
When you use social media channels to promote your products and services, you will notice a drastic increase in sales and conversion rates. And, of course, this is the main purpose of any marketing campaign – to boost sales and conversions for a brand.
We all know that social media is a big part of our lives, and every individual spends at least 2 hours on different social media platforms. Therefore, if a social media marketing expert uses the right tactics to promote the brand, the target audience will surely see your content, and they might even end up purchasing your products/services.
5. Become A Thought Leader
Social media channels provide your business with a voice. Using social media to share news on Facebook, take a stance on Twitter, or post thought-provoking content, your business can establish itself as a thought leader and win over customers’ trust and loyalty.
According to the 2022 Edelman Trust Barometer, almost 50% of participants viewed the media and the government as “divisive forces in society.” This mistrust has been exacerbated by recent disinformation campaigns, and consumers are beginning to look to brands for authenticity. Businesses are expected to voice their opinions and take positions on significant subjects.
The top concerns that respondents want firms to solve are labor reskilling (46%), economic inequality (49%), and climate change (52%). Social media is a fantastic platform for discussing current affairs and establishing your company as an authority in your field.
6. Study The Competition
No matter what kind of business you own, every brand has a rival in the market. So, make sure to keep an eye on your competitors and beat them every time to remain on top. Study your competition like what business strategy they use or what kinds of trends they are focusing on. It will help you gain valuable insight and plan marketing strategy accordingly.
Use social media as an inspiration to come up with tactics that can benefit your brand. Thanks to social media, you can check likes, shares, and views a post receives, which helps you build an effective strategy.
7. Improve Search Engine Result Page Presence
Google keeps incorporating data from social media platforms, including Facebook pages, Instagram photos, and tweets, into its search engine results. Your SERP visibility rises when you effectively promote your business on social media. Keep a watch on what’s new and popular; so you can provide customized social media requirements to the demands of the audience while including your business’s distinctive style.
Consider your target audience’s possible queries and the precise language they would use to ask them in a search engine. If you find additional pertinent questions or keywords later, you can update posts on social media sites like Facebook and Instagram. Another excellent strategy for attracting readers is blogging, which you can quickly share on social media for your followers to see.
8. Enhance Web Traffic
Another important feature of social media is that it can drive more traffic to a brand’s website. The more web traffic, the more potential buyers will be on your website. For example, when a customer sees your products or services on a social media platform, they might click on the link which will redirect them to the website. And if you use the right marketing tactics and are lucky, you just got yours business a buyer!
Whenever you post something on social media channels to promote your brand, there is a chance to increase website traffic. For example, you can use interactive social media conversations, an enticing blog, or high-quality images to drive traffic to your website.
Moreover, you need to upgrade your website every now and then and make it user-friendly to make a user stay and purchase something from the business’s website. Not only that, including website links in the profiles of all social media handles can help people easily access them.
9. Attract Top-Of-Funnel Leads
Using social media to promote your business to new consumers may be pretty effective. Even while these audiences might not be prepared to buy just yet, maybe they will find your postings interesting enough to explore more of your offerings. Thanks to social media, potential customers can now more easily investigate your brand in an easy manner.
Many social media sites offer advertising options to collect leads, making social media a potent tool for organizations looking to generate leads. McCarthy and Stone’s use of social media to generate leads is exemplified by their Facebook advertisements, which provided quick access for those interested in learning more about their real estate endeavours. These advertisements were half the price of more conventional real estate campaigns and generated 4.3 times more leads than the prior year.
10. Earn Greater ROI
High returns on investment can be achieved through social media marketing, both paid and organic. The term “organic social media marketing” describes online material your business publishes without charging for it. It is an inexpensive way to reach a large audience through famous posts, particularly ones that go viral. Since social media sites are free, organic social media content is an affordable approach to advertising your company.
However, paid social media marketing services are still a wise choice. Purchasing advertising space on social media platforms can expose your business to a new market while still providing a solid return on investment. It can also target a different demographic than sponsored search engine ads.
On the other hand, if your content appears spammy or like an advertisement, a lot of people on social media will swiftly go on to something else. While using social media for advertising has its benefits, make sure you pay for it to look professional if you decide to take that approach. Your post should be identified as an advertisement, not an organic one, when it includes a transactional call to action, like “Purchase today” or “25% off.”
11. Retarget Missed Customers
Let’s say a customer visits your website and adds an item to their cart but decides not to complete the purchase for any reason. You may use a social media marketing expert to retarget this customer and convince them to buy from you again, or at the very least, to keep your brand in their mind.
According to industry statistics, the average online shopping cart abandonment rate is close to 70%, and abandoned shopping carts cost businesses $18 billion in lost sales per year. When a customer shops online, you have an additional opportunity to win them over using social media because 3 out of 4 buyers will see this retargeted advertising, and over a quarter (26%) will click on them to revisit your website.
Installing the Facebook Meta Pixel on your website allows it to gather information about your customers, including the things they’ve abandoned. The Facebook profile and this data are synchronised. Dynamic product advertising encourages buyers to return to your website to finish their purchase by displaying the identical things they left behind.
12. Know About Your Audience
Reading what your consumers have to say about you on social media can give you insight into your products, promotions, popularity, and other aspects of your business. You may also learn more about your clients’ preferences by utilising the data on your most popular blogs. We refer to this as social listening.
Monitoring customers’ conversations on different social media platforms may help you stay up to date on current trends. As a result, you can modify your brand better to fulfil your target market’s expectations. Also, it can help you address the pain spots of your target audience.
Let’s take an example: some of your target audience are blogging about how more companies ought to contribute their revenues to worthwhile charities. People can get to know what impactful charity work your company is up to.
13. Keep Up With Industry Trends
You may find out what’s going on in your business by following other brands or influencers. If you want to stay on top of the game, you need to closely monitor the relatable trends that your target audience is doing. For instance, you might be able to locate the influencers and content producers you need to market your company by using the hashtag #winterwear.
Observing social media can help you understand your target market’s interests and areas where your business can make improvements to better serve them. One of the finest methods to tailor your content to people’s demands is by using consumer data.
14. Build Partnerships
Through social networking, you can establish connections with businesses that share your objectives and operate in related or identical fields. You can collaborate with influencers who can help you market your company. Consumer feedback plays a significant role in building brand engagement and trust. Social media product sharing helps you establish credibility, raise brand awareness, and possibly even boost sales.
Social media offers countless opportunities for connection. With tens of millions of groups to choose from, Facebook Groups is used by over 1.8 billion people monthly. This method effectively finds collaborators for your business and business partners. LinkedIn is a professional network that offers a terrific way to connect with employers, employees, business partners, and collaborators. With over 467 million members, there are many chances for cooperation.
15. Better Talent Hunt
Social media presents a quick, easy, and less expensive way to connect with the people your brand needs to flourish. Traditional talent acquisition approaches are costly and time-consuming. According to the 2021 Future of Recruiting Study, 86% of job searchers incorporate social media throughout their job search process. Social networking networks offer tools to assist both individuals and organizations in finding the ideal match.
Social media is a tool used by 86% of job searchers.
Despite the fact that many of its free resources for recruiters need a premium membership, LinkedIn is a platform designed with professionals in mind. It can assist you in scheduling interviews with candidates with its built-in video meeting capability. A LinkedIn survey suggests that around 49% of people use social media platforms to stay informed about job openings, and the platform is a tried-and-true method of connecting with qualified or like-minded professionals.
Other social media sites, including TikTok, Facebook, and Twitter, provide tools for users to post job openings or messages seeking employment, facilitating communication between recruiters and candidates.