Why High-Quality Graphic Design Is Essential For Success

One may think that graphic design is all about visuals, but if one looks at a deeper level, it is a lot more than that. In fact, saying that a huge part of digital marketing relies on graphic designing wouldn’t be wrong. 

Impress your customers with sleek sales pages, let them know about new products with eye-catching email newsletters, and grab their attention with advertising that feature expertly-crafted graphic graphics and simple calls to action. You need to hire professional motion graphic design services to meet your goals.

The majority of consumers still prefer to make visual purchases. Therefore, a badly designed brand will likely go unnoticed or unappreciated in the increasingly competitive world of digital marketing. Consequently, we need to study the competition and figure out how to use high-quality images to our advantage.

Having said that, let’s read this detailed blog to know and understand the importance of using high-quality graphic design for your business’s success: 

Importance Of Graphic Design In Business

Let’s take a look at the importance of graphic design in businesses: 

First Impression

Your company’s visual design can make or break a potential customer’s desire to learn more about your brand, which is one of the most important reasons why it’s important for branding. Carefully crafted visuals make a strong first impression that can captivate an audience and establish trustworthiness. The purpose of graphic design is to visually convey the character, beliefs, and essence of your brand.

Not only does it attract attention, but it also makes people feel good about doing business with you. A well-designed product has more impact in today’s cutthroat business environment since consumers’ attention spans are shorter. Inviting consumers to explore your offerings further strengthens the connection and increases the possibility that they will become loyal customers.

Key To Recognition

Having a clear and well-defined identity is crucial in today’s chaotic internet environment, according to The Art of Identity. Beyond simple logo and colour design, there are many facets to the art of identification in branding. It’s about making your company stand out from the digital clutter by presenting it in a way that is both clear and meaningful to your target audience.

Think of your target demographic as the bedrock of your branding strategy to accomplish this. Their demands, tastes, and habits must be understood. By strategically placing text, images, and colour palettes, you can make your visuals communicate with them on an emotional and psychological level.

Another crucial component is maintaining consistency across all platforms. Whether it’s your website, social media accounts, or tangible marketing materials, keeping a consistent visual identity makes it easy for your audience to recognise your company. In the noisy world of the internet, where people often scan material quickly, this recognition is crucial.

Additionally, content is crucial in developing one’s identity. A trustworthy web design agency can assist you in getting your point across. Your brand’s ideals and the audience’s emotions should be congruent in the storytelling and message. The product itself isn’t as important as the backstory and the value it provides to the buyer.

As a result of the trust and loyalty it inspires, this carefully constructed identity can boost sales. People are more inclined to buy from a well-known personal brand.

Brand Identity

Beyond just representing your company, a brand identity also comprises an identity that consumers may adopt. It’s all about capturing and expressing the significant moments that people may relate to a business.

Think about the significance of visuals and examples in the realm of graphic design. An effective visual identity or logo design can set off a chain reaction of feelings and thoughts in the brains of the target audience. The symbolic significance of well-designed logos goes well beyond the realm of conventional advertising. The social and cultural spheres are intersected through them. It has the potential to shape people’s sense of identity and the groups to which they belong in the end. With the help of branding identity design services, your business may stand out from the competition and make a memorable impact.

Using strategic design, communications, and media, motion graphic design services not only build the brand but also mould its identity.

Customers also take on and shape these personas so that they better reflect their own goals and principles. The vast relevance of branding in the contemporary day is demonstrated by this ever-changing relationship between brands and consumers. The goal, of course, is for the consumer to develop an emotional investment in the brand.

Because it serves as the foundation for both recognition and communication of a brand, a logo is fundamental to visual identity. A company’s logo is a simple graphic or symbol that expressively represents the company’s core beliefs and character.

At first look, a professionally created logo may communicate the integrity, purpose, and professionalism of a brand. It becomes a symbol that people can’t help but think of and feel a wide range of emotions whenever they see it. In order to communicate visually, it is crucial.

This acknowledgement is crucial in a competitive environment where first impressions matter a great deal. A logo that stands out from the crowd helps brands stand out from the crowd. A company that wants to have a strong visual identity must have it since it encourages consumer trust and loyalty.

Attention Of Target Audience

Even the simplest, seemingly straightforward work of art or graphic design may require a great deal of time, effort, and expertise. Every choice made in an artwork, logo, or website is significant when it is utilised to communicate something that words alone might miss. Visual content, such as photographs and graphics, can sometimes be seen in their whole quickly, in contrast to text, which must be read or skimmed line by line.

The graphic design aspects make an immediate impression, whether it’s a logo, a website, or anything else visual. These graphics are frequently the first thing that people see when they interact with a brand in this fast-paced, information-overloaded digital era.

Thus, meticulous planning and execution are required for the development of a top-notch graphic design for your company. Careful consideration of every detail, from colour palettes to typefaces, is required to achieve the desired effect.

When the graphic’s innate message harmonises perfectly with your brand’s intended image, it becomes an effective tool for connecting with people, earning their trust, and inspiring them to engage and remain loyal.

All things considered, graphic design is a tool for making the visual language that connects the dots between your brand’s identity and the impression it gives to your target audience.

SEO And Mobile Adaptation

For better mobile optimisation and search engine optimisation, motion graphic design services are essential. In today’s digital world, when mobile devices account for a large percentage of internet traffic, it is essential that website designs be responsive and aesthetically pleasing across a range of screen sizes.

If you want your website to look great on mobile devices, hire a professional graphic designer. Experts in the field make responsive designs that change size depending on the viewer’s screen. Logos, colour palettes, and typefaces must all be consistent with one another if a consistent and easily identifiable brand identity is to be maintained throughout desktop and mobile devices. Search engine optimisation (SEO) can benefit from a mobile-friendly design that keeps consumers engaged and decreases bounce rates.

Additionally, by optimising visual information, graphic design services can help with SEO. Both user engagement and search engine optimisation (SEO) are boosted by well-designed films, infographics, and high-quality photographs. One of the most important factors in search engine optimisation (SEO) is page load speed, which graphic designers may improve by reducing image file sizes and metadata. When combined, graphic design and search engine optimisation produce an attractive and easy-to-navigate web presence.

Conversions And Sales

Increasing conversion rates and boosting sales requires a balanced approach to graphic design. Stand out and leave a lasting impression on your target audience in today’s competitive business scene by developing your marketing materials with precision and originality. Furthermore, the user interface and user experience (UI/UX) that interacts with the design and content should be seamless. Skilled branding identity design services may accomplish this.

Graphic design is essential for increasing recognition of a brand. As a business, you are represented by your brand’s visual identity, which includes your logo and general design style. Make it easy for potential buyers to remember and trust your brand by maintaining design consistency across all of your marketing materials and channels.

Graphic design, when done right, may also express your brand’s character and ideals. It has the power to move people and establish rapport with them. This emotional connection has the potential to influence customers’ choice to buy. When customers identify with your brand, they are more likely to buy from you instead of a competition.

A company’s marketing campaigns benefit from graphic design. Everything from ads that catch the eye to websites that are easy on the eyes is designed to captivate and engage potential customers. For a successful campaign, use a mix of eye-catching visuals and advertising. We need to acknowledge the significance of graphic design in marketing in this age of visual information dominating the internet.

Marketing and brand building rely heavily on graphic design, which is vital for boosting conversion and sales. It communicates your brand’s identity, increases brand recognition, and entices consumers with aesthetically pleasing and emotionally engaging design. Businesses may build an engaging visual identity that attracts customers and turns prospects into loyal patrons by spending money on skilled graphic design.

Online Presence

When it comes to online marketing and advertising, graphic design is king. A brand’s internet visibility and interaction with its target demographic are propelled by these services.

Stunning images that stand out from the digital clutter are crucial to the success of digital advertisements on websites and social media. This is where graphic design really shines, telling stories through visually appealing and consistent visuals that make people feel something. In the digital sphere, these images represent the brand.

Consistency and recognition are also key to digital branding. All digital assets should adhere to a brand’s identity, which includes the logo, colour scheme, and general design aesthetics, according to marketing services. Online viewers are more likely to trust and be loyal to brands that are consistent with their messaging.

The transmission of a brand’s message to the digital world is facilitated by digital ads and marketing services. The seamless integration of branding and graphic design in these services turns a brand’s online presence into an engaging and unforgettable experience for its intended audience, further demonstrating the significance of graphic design.

User Experience

A brand’s online appearance is greatly influenced by both the design of the website and the user experience it provides. An attractive website not only represents the company visually, but also makes the online space feel more welcoming to visitors.

The foundation of good website design is user experience (UX). Its primary goal is to enhance the user experience throughout their interactions with the site. A skilled graphic designer can make a user-friendly navigation system that loads quickly and is responsive to mobile devices.

It is crucial to prioritise a great user experience because it has a direct impact on how users perceive and interact with the brand. Whether it’s making a purchase, signing up for a newsletter, or just spending more time exploring the material, a user-friendly website increases the likelihood of conversions and boosts brand reputation.

The two main components of digital branding—the design of the website and the quality of the user experience—are inseparable. A well-designed user experience guarantees that visitors can effortlessly access and connect with the brand’s content and products, while professional graphic design elements provide the visual foundation. They work in perfect harmony to produce an impressive and memorable online presence that customers can’t help but remember.

Social Media

In the ever-changing world of social media marketing, where customers’ attention spans are shorter than ever before, graphic design is crucial. Brands may build a strong and memorable online presence with the help of good graphic design. 

Making engaging posts, covers, and profile pictures that are consistent with the brand’s aesthetic helps spread awareness of the business. Maintaining visual cohesion across all of your social media channels strengthens your brand’s identity and helps build consumer loyalty.

Graphics for social media platforms should also aim to evoke a response. Impressive images have the power to communicate complicated ideas in a flash, capturing viewers’ attention and encouraging them to engage with the information in some way—like, share, or click through to find out more. 

Making information more visually appealing through the use of infographics and well-designed memes can increase its digestibility and shareability. To catch and hold on to clients’ ephemeral attention on social media in today’s information-overloaded digital world, strategic visual design is essential.

External Communication

What happens inside your internal customers and stakeholders is equally as important as your brand’s public appearance. This is due to the fact that these individuals are not only engaged and compensated to carry out duties and advertise and develop the company, but they must also be content with the brand for other prospective clients to think your organisation is suitable for them.

Employees and business associates from within the company act as representatives of the brand. Their enthusiasm and commitment to the brand’s purpose shine through when they engage with consumers outside the company.

When internal and external perceptions are in sync, it builds trust and credibility, which in turn boosts the brand’s popularity and standing. In the end, the success of a brand depends on both its external marketing and the happiness and support of its employees and customers.

Advantages Of Hiring A Graphic Design Agency

Are you unsure about hiring a graphic design agency for your business? From professional logo design to app design and development, there are several benefits of hiring an expert designer. The following are the reasons why you need to hire a graphic design agency, so let’s take a look.

• Experience And Professionalism

A graphic design agency will employ a staff of highly skilled experts in several fields, such as web and graphic design, animation, marketing, and more. Only the most brilliant experts are employed by agencies. So, you can rest assured that the individuals you collaborate with at an agency are true professionals.

These experts may also have experience working with brands in your area, so they’ll have a better idea of how to meet your specific graphic design requirements.

Due to the lack of a second opinion, a single expert working on your design risks producing an unsatisfactory final product. However, when working in a group, individuals are more likely to incorporate the constructive criticism of their peers into their work, leading to more relevant results.

• Financial Resources

A design agency may end up saving you money despite the common perception to the contrary. To begin, you can locate a decent quality-cost match among several agencies, and most of them do not charge exorbitant prices.

Second, better visual connection with clients increases the likelihood of increased revenue, which is why investing in high-quality design services is a smart move.

In addition to the benefits already mentioned, saving time also means saving money. Nowadays, conserving time is more cost-effective than saving money in the long run.

• Strategic Approach

Graphic designers, whether they work for a company or are freelancers, may not give your project the attention it deserves because of all their other responsibilities. The design outputs might be flawed due to details that are difficult for someone without design experience to see, which increases the likelihood that you will miss these issues.

In contrast, professional graphic design firms will approach your design with seriousness and strategy. Their number one priority is making sure their clients are happy, therefore they’ll research your industry and competition extensively to come up with a personalised design style.

• Time-Saving

Hiring an agency can really cut down on your workload, which is something you might not have considered before. You can now focus on making your logo, banners, and illustrations instead of worrying about the design.

With them taking care of everything, you can devote more time and energy to selling your items and attending to other crucial aspects of your business. More quickly than you anticipated, your company’s operations will wrap up. Plus, this will boost your efficiency and help your company expand.

• Fast Solutions

You can acquire the designs you need more quickly if you hire a design agency. You will receive faster, higher-quality designs from an agency since their designers work in teams and can handle numerous requests at once, focussing on the aspects of the project where they excel.

Working with an agency will make things move along considerably more quickly than they were before.

• Better Focus

You have likely contracted with your in-house designer for further design work if you have one. Many company owners fail to recognise the breadth and depth of a graphic designer’s responsibilities.

Their assumption might be that any designer can juggle graphic design with their other responsibilities. Because most designers have expertise in just one area, it’s best if they stick to what they know. Otherwise, productivity and quality could suffer.

Plus, even with a graphic designer on staff, they can still be juggling a lot of other responsibilities in addition to brand-specific design. Thus, you may get more done with less effort from your designers if you outsource your graphic design.

• Top-Notch Quality

If you want a top-notch, market-relevant design that stands out, contact an agency. They employ the greatest designers in the business. The designers employed by agencies put in long hours to make sure their clients are happy, and because they work on a wide range of projects for different companies, they are well-versed in the latest trends, theories, and practical applications.

You may boost your reputation and brand awareness with high-quality designs. Graphic design and website design, in general, are very important for any business, but they are especially vital for online retailers.

• Industry Experience

Design firms, particularly those with a wealth of experience under their belts, tend to have deep expertise in the fields in which they have collaborated. So that they can provide their clients with designs that are more relevant to their needs, many of them would focus on a small number of industries and become experts in them.

The requirements, expectations, and ideal customers of any given sector are unique. Additionally, agencies have extensive knowledge of your business and may provide you with a design that is tailor-made for your company and its unique needs even before you begin working with them.

Factors To Consider When Hiring A Graphic Design Agency

Sometimes, hiring a graphic design agency means you can also get the benefit of other services like video animation services. However, there are several agencies promising to be the best at what they do, which makes it difficult to choose the right one.

That is why we have come up with the following factors to consider when looking for a graphic design agency:

• Years Of Experience

Having “experience is the teacher of all things” opens many doors in life, including those of advisor, consultant, guide, and philosopher. There are a lot of agencies like this. Agencies are more effective when they include a wide range of backgrounds and views. Designers’ backgrounds and experiences might differ greatly; for example, an ad agency worker will likely have dealt with a wide range of clients, and corporate designers tend to be more methodical in their approach.

Therefore, to receive the best of what they have to offer, it is advisable to obtain both. Experience is a valuable benefit in that regard. Demonstrating consistent success with a small number of clients over an extended period of time speaks volumes about your reliability.  Even if companies are willing to take a chance on inexperienced graphic designers for smaller projects, they always hire more seasoned agencies for larger ones.

The ideal approach to get experience is to work on a variety of projects without sacrificing quality so that you may add them to your portfolio. Before hiring a designer, be sure they have experience with projects like yours or have dealt with problems like yours before. Reason being, it facilitates your identification of top-tier graphic design firms.

By “experience,” we mean that you won’t have to waste time training them; instead, put that energy into finding a top-tier graphic design firm that has generated impressive results in recent years.

• Creativity

When you’re creative, you come up with new ideas and try out different approaches that enrich your life. One of the most crucial traits for graphic designers to have is, of course, creativity. Beyond imagination, technical abilities and creating a totally distinct and original work frame are what most agencies consider creativity to be. There are a lot of resources available to you at the graphic design agency that may take your company to the next level.

You can achieve your unique objectives with the agency’s assistance in expressing your style. Graphic design is an art form, and everyone’s creative process is unique. Originality and simplicity are the qualities that make art or design admired from this perspective. You should begin by designing a creative resume that will serve as a theme for your portfolio.

Furthermore, your portfolio showcases your finest work. Keep some of your designs out of it. The goal is not to showcase fifteen passable designs but rather five outstanding ones. You should seek out an agency whose creatives can inspire you to think beyond the box.

• Communication

Leadership is a two-way street, and the art of communication is its language. In every sector of the economy, communication is key. There are two sides to this coin: one side wants you to respond to messages, while the other side expects you to answer the phone and, perhaps, emails.

Your personality and actions also determine your communication style. Maintain contact with the agency and make sure they can reach you by returning their calls and texts. Also, feel free to stroll in if you are in the area and have a question. Only communication should be used to inform the relevant authorities if you are occupied or out of town. Plus, it would be great if someone could mediate disputes and voice their opinions when necessary.

• Cost Effectiveness

Your projects must be completed by affordable agencies. If the work is completed punctually, of high quality, and with an optimistic attitude, they should be paid a fair price. You should seek or recruit seasoned designers who are efficient, flexible, and require little supervision. There ought to be certain unique characteristics to locating an affordable designer. Put simply, charge what you’re worth and be ready to explain to the agency why you deserve that amount. It’s an intelligence-based talent.

• Portfolio

Having an impressive portfolio is the key to running a successful graphic design agency. For outstanding projects, your portfolio serves as your business card. An important factor is the portfolio’s quality. Additionally, your portfolio ought to make a strong impression. Maintain a brief and unbroken portfolio as much as possible. It is important to make your portfolio unique.

Try to find graphic design firms and individuals that have experience working with a diverse set of clients and sectors. Evaluate their abilities in light of your short- and long-term requirements. Look further to discover the best fit for the design if you’re after a specific industry. Prioritise quality over quantity in all situations.

• Time Management

Respecting one’s time is essential because it is valuable. It is your responsibility to complete assigned tasks by the specified due date in order to maximise the use of time and achieve the set goals. You don’t have to put in a lot of time if you’re committed and show up on time every day.

Negligible results, lack of professionalism, and the possibility of having to start from the beginning are all consequences of rushing assignments. If you want a company that follows the rules, you should hire them. Finishing a project on schedule demonstrates your commitment to the job and brings credit to your agency. You should seize the chance if a graphic design agency satisfies all your requirements.

• Originality

If you want to land great jobs, you need to be creative. You’ve got to tackle a brief like no one else, approach them with ideas like no one else (strategic and creative), and use mediums like no one else has. To put it in simple words, you should do the kind of work that you and your agency are remembered by your work.

Graphic Design Trends To Watch In 2025

Since we are about to enter 2025, it is time to check out the latest graphic trends for the upcoming year. The design industry is set to undergo revolutionary changes, redefining aesthetic appeal, innovation, and user experience.

Let’s take a look at the following trends for 2025:

• Sustainable Design

The importance of environmentally conscious design is growing as the world fights climate change. By 2025, designers will have prioritized the use of sustainable materials, energy-efficient processes, and designs that promote longevity. Both the environment and eco-conscious consumers will benefit from this trend, which emphasizes the use of recycled materials and waste reduction in design.

• Customization And Personalization

As customers seek out unique experiences, personalization will take the stage in the year 2025. Interfaces that are customizable to consumers’ preferences will be the designers’ primary focus. This trend is about more than just pretty pictures; it’s about understanding user behavior and tailoring designs to individual demands, making every interaction special.

• Bright And Bold Colors

The days of muted color palettes are past! By 2025, you may expect to see an eruption of vibrant and eye-catching colors in all things design. More and more, designers are going for high-contrast, vibrant color schemes that make people feel something while also drawing their eyes. Envision vivid yellows and verdant greens or vivid pinks and electrifying blues. People are drawn to this trend, like moths to a flame ,because it exudes vitality and enthusiasm while also being visually beautiful.

• 3D Experience

With the advancement of technology comes the ability to create more and more spectacular 3D and immersive experiences. Designers will incorporate 3D elements into promotional materials, product packaging, and website layouts more often by the year 2025. By enhancing the user experience with a sense of presence, virtual reality (VR) and augmented reality (AR) will allow them to interact with designs in ways that were before unimaginable.

• Interactive Storytelling

No more sitting back and doing nothing! The story will be more interactive by 2025, allowing viewers to engage with the content in real-time. The designers’ main focus will be on crafting narratives that invite players to dive headfirst into the story. Not only will this trend enhance the user experience, but it will also improve the bond between firms and their customers.

• Retro Futurism

A style that fuses modernity with a sense of yesteryear is known as retro futurism. Incorporating both retro and futuristic elements, this design will be all the rage in the year 2025. Expect a fusion of sleek, modern features with hints of the ’80s and ’90s in the design. In addition to paying homage to the past, this playful contrast inspires creativity and an eye towards the future.

• AI-Driven Design

Artificial intelligence (AI) is influencing how we approach design. You can expect AI-driven tools to evaluate user activity, automate repetitive tasks, and even generate design elements by the year 2025. Designers will not be replaced by this technology, but their talents will be enhanced, and they will have more time to focus on the strategic and creative aspects of their work.

• Inclusivity And Diversity

By 2025, the role of representation in design will become even more crucial. Designers will prioritise diversity and inclusion by creating content that can be enjoyed by many different types of people. Ensuring that designs are usable by individuals of varying skill levels is an important part of this trend, which extends beyond mere aesthetics.

• Minimalism With A Twist

Though it has remained a mainstay for quite some time, the minimalist style will undergo a transformation in 2025. Expect uncomplicated layouts with surprising features like an interactive component, a vibrant splash of colour, or a funny image. Adding a unique flair that helps designs stand out is all about keeping them functional and clean.

• Metaverse and Digital Avatars

As the metaverse develops, digital identification will become more important. Digital experiences and avatars that reflect people’s unique personalities and preferences will be created by designers by the year 2025. New possibilities for branding and creativity in the virtual world will be created by this trend, in addition to boosting online interactions.

10 Most Common Graphic Design Mistakes To Avoid

Are you planning to hire professional motion graphic design services? Make sure that the designer doesn’t make any of the following mistakes:

• Lack Of Consistency

You want your graphic design to convey a sense of unity. Make consistent use of graphic components all around the design. Take this blue and rounded “Contact Us” button, for instance; it needs to be the same size and style at the very bottom of the page as it is at the very top. The material does not permit a red button to be placed at the base. Do not, however, be excessively consistent.

• Copying Other Designs

You can say goodbye to any respect for your brand or yourself when you plagiarise someone else’s work. Seeking ideas is distinct from plagiarising. A common characteristic of creatively inspired work is the integration of previously existing ideas into a whole new creation. Work that has been copied stands out like a sore thumb and doesn’t hold its own. Do not steal the idea of someone else.

• Pixelated Graphics

To create a raster image, you use pixels. When magnified, their details become hazy. In contrast, geometric curves and lines make up vector images. Even at a larger size, they seem sharp. As a general guideline, it’s best to begin with a larger design than is actually necessary. Even when photographs are reduced in size, their clarity is maintained. When they’re multiplied, though, this might not be true. 

• Poor Combination Of Fonts

The function of the graphic dictates the typeface combination. Would you like the graphic to make a statement? Are you going for an artistic vibe? Would a humorous font be more appropriate?

Combining typefaces that complement each other will meet all of your requirements. When designing something, it can be helpful to stick with a single font family. Combining typefaces that are complementary in style and effect is sometimes necessary.

• Unclear Message

Colours and forms can often distract graphic designers from the message they are trying to convey. One of a graphic designer’s main responsibilities is to convey ideas clearly. No meaning is intended by the use of colours and shapes. Always keep in mind that the key to success lies in effectively conveying your message.

• Bad Alignment

Centred elements are required for some reasons. Element justification on the right or left is demanded by others. One way to make an asynchronous design is to ignore the need for justification. The design appears chaotic and disorganized due to the arbitrary positioning of elements. Using grids is one approach to organising your graphic elements.

• Text Overpowering Visual

The saying “a picture is worth a thousand words” is spot on. Instead of using logic, graphic designers sometimes have to rely on emotions to convey meaning. Images frequently convey more information than words alone. In most cases, your prospect would prefer not to hear every detail. This is where the adage “show, don’t tell” becomes relevant. You should rely more on images than words because graphic design is usually about creating an image in the mind of the prospect.

• No Negative Space

The impact and allure of visuals are diminished when negative space is not utilised. Visual design that lacks negative space, often called white space, comes across as unskilled and even amateurish. The Google Search page is a model of effective white space design. There are no interruptions that divert attention away from the search bar in the middle of the page.

• Improper Line Spacing

Line spacing, or the distance between typed lines, is called leading. One of the most disastrous errors in graphic design is using the wrong line spacing. The text becomes disjointed when there is an excessive amount of gap between lines. Conversely, crowding occurs when there is insufficient space between lines. Find the sweet spot for line spacing to get the desired effect.

•  Visual Hierarchy

A design cannot be complete without a visual hierarchy. A visual hierarchy is used to establish the position and significance of each element. Elements with greater significance tend to be larger than those with less. A well-communicated marketing message relies on the use of visual hierarchy.