Google Revises Core Update Guidance: What’s Changed?

Google has recently updated its guidelines for core algorithm updates. This update provides more specific advice for website owners who experience changes in their search rankings.

New Guidance on Assessing Traffic Drops

• Using Search Console: Google now offers step-by-step instructions on how to use Search Console to check for traffic drops after a core update.
• Focus on Significant Drops: The guidance specifically addresses websites that see a large decline in search rankings. It recommends a thorough review of content quality based on Google’s guidelines.

Emphasis on Long-Term Improvements

1. Avoid Quick Fixes: Google advises against making hasty changes to content. Instead, focus on creating high-quality content that truly helps users.
2. Patience is Key: The update emphasizes that it can take several months to see the full impact of content improvements.

Other Changes

1. Removed Outdated Information: Some sections from the previous guidelines have been removed, including those that no longer accurately reflect Google’s approach.
2. Clearer Focus: The updated guidance is more practical and focused on helping website owners understand and address ranking changes.

Summary of Changes

New:

• Specific steps to use Search Console for traffic analysis
• Guidance for significant ranking drops
• Advice on making long-term content improvements
• Information on the time it takes to see results

Removed:

• Outdated information about core updates
• Less specific guidance on content evaluation

Overall, the updated guidelines provide more actionable advice for website owners affected by core algorithm updates. By focusing on creating high-quality content and using Search Console effectively, website owners can better understand and respond to ranking changes.