Envisioning The Future Of Logo Design In Our Industry For 2025

Talking about the future of logo design, the search for logo design trends that are expected to dominate 2025 has already begun. That is why we have gathered the data from the global community to help designers know the trends to follow in 2025.

These predictions and insights will help the experts to have a broad picture of the evolving logos landscape. The 2025 logos will be everything from simple to bold and flat to full of shapes, so make sure to read the full blog to learn about the latest and most affordable logo designs to follow next year.

However, this does not imply that you will only encounter new logo trends. It’s also possible that past tendencies will return. Even if trends are short-lived, designers still need to consider them when creating their designs.

Without any further ado, let’s get to learn everything about the logo design trends for the upcoming year.

Get To Know The Importance Of Logo Design Trends

Before we jump to the trends, let’s first get to know the importance of following these trends.

Any brand hoping to be competitive and relevant must keep up with the most recent trends in logo design. They offer important insights into the cultural and technological changes that influence consumer behavior by reflecting what customers find appealing and reliable.

By keeping an eye on these trends, organizations can make well-informed choices regarding their visual identities, guaranteeing that their logos effectively communicate their message in addition to drawing attention.

Understanding how trends change enables designers to steer clear of designs that can come across as antiquated and instead produce logos that appeal to contemporary aesthetics. A somewhat outdated logo may indicate that a company is falling behind.

However, it’s critical to recognize the differences between trends that can enhance and detract from a brand’s identity. Finding a balance and choosing trends that support the identity of your business is the answer.

3 Most Common Logo Design Mistakes To Avoid In 2025

Whether you are a beginner designer or looking for affordable logo design services, creating a logo is a creative challenge. The tedious procedure requires a lot of research, expertise, and professionalism. 

In fact, even an expert can make mistakes sometimes, leading to sabotaging the logo design process. That is why we have come up with the basic mistakes one could make. So, let’s take a look!

• No Or Poor Research

No one expects you to be an artist in addition to being a small company owner. Nevertheless, before you begin designing your logo, you must perform your research. 

Investigating the competition in your sector should be your initial course of action. The design best practices of a building firm logo and a freelance writer from a finance corporation will differ from those of a top-notch photography logo. You’ll lose out on industry standards and maybe design inspiration if you don’t observe what your rivals are doing.

Looking at different logo designs could inspire original concepts for your own. Take a look at the best resources for logo design inspiration if you’re unsure where to begin. 

• Embracing Clutter

It’s okay if you become connected to a family of fonts or a color palette while perusing the universe of logo design elements. However, not all of them are appropriate for your logo. 

Your target audience will simply become confused by a crowded logo. And you will almost certainly lose their business and attention if that occurs. Keep in mind that an overly cluttered logo will take away from its message and drive away potential clients.

• Randomly Choosing Fonts

The text will undoubtedly be the first thing your audience looks at (and evaluates) if your logo lacks an icon.

Selecting the first font one sees without giving it much attention is one of the most common blunders people make when writing. 

You want your customers to understand the meaning that fonts convey, whether you’re trying to convey that your company is smart and elegant or approachable and grounded. By knowing what each font family represents and picking the one or ones that best fit your brand, you may avoid picking a typeface at random. 

Additionally, it’s acceptable to use a different font for the tagline in your logo than for the main text. Before choosing a team of typefaces, be sure to become familiar with fonts that go well together because there are a number of ways to go wrong with font pairing.

Future Of Logo Design: 29 Logo Design Trends To Follow In 2025

The following are the trends to follow in the logo design industry: 

• Bold Minimalism

Bold, simple logo designs are one of the major logo design styles that have been gaining traction. Many firms have switched from vibrant, imaginative logos with forms and elaborate features to incredibly basic designs in the last few years. Furthermore, it doesn’t seem like this trend will be ending very soon.

This new, strong, minimalist trend in logo design was also adopted by a number of brands in 2024. Of all of them, the new Lamborghini and PayPal logos stood out the most. After 20 years, Lamborghini abandoned its recognizable gold emblem in favor of a far more streamlined design. Additionally, PayPal eliminated all of its colors and substituted a simpler design for its instantly identifiable lettermark. In the upcoming months, more brands will probably adopt a similar strategy.

• Cartoony Mascots

Nothing compares to the iconic vintage mascots of the 1930s firms when it comes to mascot logos. Many various kinds of brands still look great with those vintage cartoon mascot logos. And that’s most likely the reason the pattern seems to be resurfacing.

Restaurants, coffee shops, food brands, and, most importantly, product packaging, can all benefit from using vintage mascot logos. Additionally, they always stand out from the crowd right away.

• Small Serif Logotypes

A logo can be stylish and functional without being overly complex. Small serif logotypes are becoming more popular as a way for firms to express their identities.

The size of the strokes utilised within the type family is more important when discussing small serifs than the font size. Characters with small serifs are a prime example of this tendency. They are light, basic, and nearly blend in with the lettering’s background.

As with any logotype, these serifs—which might be round or sharp—have an impact on how consumers perceive the company.

• Flat Designs

Due to its ease of use, flat design is still a popular choice for logos. Logos continue to use flat treatment, even when flat design as a whole is starting to go off the trends radar.

Because of their usage, flat logos are still popular. Full-screen video and full-color graphics are common in design tasks, especially when it comes to websites. Flat logos must have some separation from the background because they frequently sit on a foreground layer.

For this type of use, even more elaborate firms frequently design a supplementary, flat-style logo.

• Lowercase Lettering

E.E. Cummings would be proud of these logos as all lowercase characters have excellent typography in this style.

It’s plausible to switch to a type-based logo, since so many designers concentrate on typography for their work. A slightly more unconventional and eye-catching alternative is to use only lowercase letters.

The question is if this usage of your company name or brand complies with usage and visual requirements.

• Intricate Details

After so many years of minimalism—logos with detailed details—this style in logo design offers a new perspective on visual aspects.

More intricate logos with many of different lines, colour schemes, type selections, and little details that tie everything together have evolved from line-style logos.

Although creating this type of logo can take a lot of effort, the finished product can be rather striking and transform into a work of art that goes beyond a simple logo. Anywhere and at any scale, a great detailed design keeps the same level of appeal.

Users are urged to look at these designs and then keep interacting with them in an attempt to uncover all of the brand mark’s hidden strokes and meanings.

• Squares

It’s a natural shape alteration. Because social media symbol forms have led to an abundance of circle logos, more logo designs include eye-catching squares.

The form modification is straightforward. Although it looks different, a square can also fit inside a circle logo. It’s a small adjustment that can provide distinction to a logo or brand.

A square symbol or brand logo with text next to or above it that forms more of a rectangle is an example of how most designers use squares to stack items. The logo disappears when used in those circular icon forms, leaving only the icon element visible.

• Gradients

We can’t seem to get enough gradients in our design efforts. Trends in logo design are no different.

This is another area where major firms are utilizing gradient possibilities in their logos, similar to the trend mentioned above. Additionally, this trend is a popular color palette, even though pinks, purples, and oranges are unavoidably included.

The benefit of gradients is that they give an image depth. Because logo designs vary in size for usage, it can be a little challenging. The gradient selection must look well at both small and large sizes, such as phone app icons and billboards.

To capitalize on this trend, create a gradient that is intriguing without being overpowering.

• Dark Color Tones

There is a resurgence of dark color schemes! Over the past few years, a wide variety of logo design trends have emerged, incorporating a variety of colour schemes such as flat colours, pastel colours, material design, and more. And we’ve returned to the use of vivid and dark hues.

A number of firms redesigned their logos by altering the color palette this year. Facebook’s revamp of their logo was the most noteworthy. The corporation made the blue color much darker as a casual color change. Though modest, the shift was rather apparent.

The surprising revamp of Pepsi’s brand also grabbed headlines. The recognizable light blue hue was swapped out for a stronger red and a much darker blue. The company’s last branding update was fifteen years prior to this current redesign.

• Simplified Logos

Every major brand is doing it. At that point, the majority of major trends begin to gain momentum.

There is a trend towards simpler logos with clear lines, simple iconography, and easily comprehensible typography. (Or, occasionally, no images at all.)

These logos frequently evolve from earlier iterations, which lead to some simplicity, although fresh designs can also begin with a basic form.

• Clean Lines

Simple lines and geometric shapes can be used to create classic logos that look good almost anywhere. This popular style is very versatile, which contributes to its widespread appeal.

Unlike some of the hand-drawn forms that have been popular in the past, this logo variation has a traditional vibe because of its clean lines. The idea behind these clean and basic logos can also be blended with other design trends.

• Simple Shapes And Lines

Another well-liked trend for design projects in general that is quickly becoming a logo mainstay is the usage of geometric forms and lines. Geometry is essential for a logo since it features simple shapes, clear lines, and color splashes.

The fact that many of these designs are straightforward and fit into a square or circular shape with consistent or nearly so widths and heights should be noted. The requirement for such a shape for popular online platforms and logo usage, including social media profiles, may be a contributing factor in this project.

• Animated Logos

More and more websites are beginning to use animated logos. Many companies are either making fresh, trendier animated choices or animating their current logos.

An animated logo is fantastic since it makes you appear good. Consider typical website designs: Usually, a logo appears in the upper left corner. Have you stopped looking at it?

With a motion that practically compels you to glance at the logo, animated logos break up the monotony of this design style. When you think about it, it’s quite intelligent.

• Liquid Blobs

Food and drink brands frequently look great with liquid-style logos. However, we’ve seen that other kinds of brands are also utilizing different variations of this trend.

The main characteristics of this logo design trend include blob-like shapes and liquid-like text, which are ideal for a brand that wants to come across as approachable and informal.

Travel and nature-themed brands can also benefit from this trend if they employ it appropriately.

• Outlined Typefaces

For a while now, outline typefaces have been popular in many areas of graphic design, and they are now beginning to appear in logos. Typefaces with outlines can be intriguing, aid in establishing contrast between textual parts, and even give a brand a more whimsical vibe.

However, it is crucial to pick a typeface that can carry the logo because outline styles can nearly disappear if they are not appropriately weighted in relation to the rest of the design.

Outlined fonts can be used for a portion of the business name or as the writing for a whole logo. Both choices have the potential to be quite attractive and visually striking.

• Circle Icons

In logo design, circles are constantly in style. A circle is a popular choice because of its many positive attributes, including its shape, connotations, and ability to be used to create an icon that can be used anywhere.

More circle icons that may be used alone or in conjunction with text elements to draw attention to a logo or brand are seen below. This is notable since the text elements are outside the circle.

• Overlapping Elements

It is one of those design principles that you don’t anticipate to be violated by minor components like logos. However, this guideline and its functions are being broken by designers.

In order to add depth and visual intrigue, logo designs from major companies like PayPal to smaller studios like Moxy and Oust use elements that stack and overlap. For logos that are limited to a single area and include a straightforward mark or writing, overlapping designs typically work best.

For instance, PayPal’s distinctive “P” is an overlapped letter, but the term “PayPal” does not follow this convention.

• Chaotic Typography

If the text on a design is unreadable, we usually consider it a bad design. But that seems to be changing in 2025. This latest logo design trend utilizes chaotic, edgy, and unreadable text to create a bold look for brands.

This chaotic typography logo approach would fit perfectly well for brands and companies that seek to create an edgy look.

• Initials

LOL. Oh my god. SMH. Nowadays, it seems like everyone speaks in initials and acronyms. Logo design is no exception.

Initials are widely utilized, although they are most frequently employed for secondary logos. Although there are three examples above, hundreds of other designs using a three-letter (or less) logotype might have easily been included in this collection.

The majority of these logos include unique or intriguing typography that is intended to have a distinctive feel. The logo should immediately connect with the user and speak to them. The requirement that the user understands what the letters truly mean—or have the motivation to do so—further emphasizes the concept.

• Exaggerated Spacing

There is discussion on aspects that disrupt and draw attention to various issues in practically every business. This trend in logo design does that. Excessive distances between letters, words, or text lines cause you to take a closer look at the logo design.

This spacing method has advantages and disadvantages. Although it may appear very intriguing, it may be more challenging to read, increasing the user’s cognitive burden.

The excessive spacing gives the whole logo a lighter air, but it may also take up more room. This style is quite customizable, so you can make it your own, but because it is so strong on its own, it might be challenging to combine it with other design components.

To assist establish a pause between words or phrases in the name, employ a logo with excessive space, which mimics a natural speech rhythm. In fact, it can assist your brand communicate meaning.

• Simple Logotypes

The inherent elegance of a straightforward logotype is difficult to match. These logos, which are becoming increasingly common, combine brand identity with exquisite typography.

A logotype is essentially a gateway logo for a new or starting business. For a lot of people, this is their first idea for a company name and brand mark before the business is fully established. While some of these logos eventually change, some endure forever.

The proliferation of small enterprises, entrepreneurs, and freelancers may be contributing to the popularity of this trend.

• Button Looking Logos

The use of logos in website design can be amusing. The use of button-style logos is one of the current trends. This contains items that appear clickable or tappable, as well as square outline.

From the standpoint of usability, this trend is good since it strengthens the notion that the logo serves as the home button in the layout of the website. Thus, confirm that the logo incorporates a home click-action.

Creating a logo that retains the button appearance while still looking like a brand symbol is a challenging task. To distinguish the two, you should utilise a separate button colour or style throughout the design.

• Circles

Fluid, circles are linked to power, energy, harmony, and endless possibilities. The shape is a popular logo design feature because of this.

Circles are also simple to insert into other areas where a logo must be seen, including social media profiles, and into nooks and crannies on printed materials like letterhead or business cards. In recent months, circles have gained popularity in website design as a whole, much like many of the other components that are prominent in logo design.

• Responsive Logos

Making their logos adaptable and responsive is one of the primary reasons why companies have been embracing the bold minimalism trend. In contrast to earlier times, logos must today be dynamic enough to appear seamlessly on a variety of platforms and media, including the wide range of screen sizes found on devices.

The solution to this process is to design responsive logos, which enable firms to produce many logo variations for various platforms. Because of this, all well-known and trustworthy brands today have responsive logo designs.

You should pay close attention to this trend because it will play a significant role in your upcoming logo design endeavors. Every logo you create going forward must be responsive!

• Use Of Negative Design

The design of the negative space logo is not new. They have existed for many years. However, it appears that the pattern is coming back in a different form.

Negative space designs were used in a number of the most recent logo redesigns. The pair that stands out the most among them are the new Reddit and Bolt logos. Numerous other companies, such as Indiana and Propel, also made the transition from traditional logo designs to simpler ones that incorporate negative space.

Negative space logos encourage innovation and provide brands with a novel and refreshing appearance. We’re eager to watch this logo trend continue to flourish this year.

• Illustrative Logos

We always enjoy seeing logos with rich features and fashionable patterns, even though the majority of current trends are all about simplicity and minimalism. This new logo trend will sustain the current one for a very long time.

The resurgence of artistic logos is fantastic. More intricate designs with intricate images are used for these logos.

Luxury and high-end brands, particularly those in the hotel, jewelry, and fashion industries, are very fond of this logo style.

• Retro Look

Classic retro designs are one style in logo design that we can never get enough of. In 2023, several brands hurried to update their logos with contemporary styles, but other businesses adopted a different strategy.

Several brands like 7-Up and Jell-O followed this trend, replacing the outdated logo with a retro 3D look.

Most of the older companies that have been in business for decades have embraced this new retro 3D logo style. It is the ideal method for using nostalgia to arouse feelings. Next year, this logo design will undoubtedly garner attention as well. 

• Single Color Design

It seems like the multicoloured logo designs are gradually disappearing. Nowadays, a lot of firms are moving to one-color logo designs, with the exception of a select few like Google and eBay. Even Google has changed its multicoloured logo to a single-color one for the homepage’s dark look.

In 2024, several brands, including Fanta, Minute Maid, and Wise (formerly Transferwise), also embraced this novel trend.

We anticipate seeing more companies adopt this trend and swap out multicolored logos for single-color designs in 2025.

• One Color

One-color logos are extremely prevalent, aside from black or white.

Although it’s not something you would design right away, such logos are elegantly classic and simple enough to represent the related brands effectively. There are brands with a one-color logo style that incorporates a variation of orange, either by accident or perhaps as a color trend in and of itself.

Wrapping It Up

Summing up the future of logo design, trends in logos are intriguing because, unlike popular culture, which is constantly shifting, logos are designed to remain consistent. This makes it naturally difficult for designers to produce a logo that is both contemporary and timeless.

Choose a trend that is grounded in design theory and incorporates some classic styling for the highest possibility of endurance. You’ll have the best chance of your logo remaining relevant for years to come if you create one that is visually appealing, readable, and recognisable.