Logo Design Trends In 2024: What’s Hot And What’s Not

Keeping your logo trendy and relevant is crucial since logo design trends have the power to make or break a brand. Trends in logo design can significantly impact a company’s perception, affecting the public’s level of familiarity and confidence in it.

In this blog, we will provide all the answers you need to determine which logo design trends will be popular in 2024. So, let’s take a look!

Logo Design Trends To Follow In 2024

The following are the must-follow logo design trends in 2024:

Minimalism With A Twist

One of the best logo design styles is still minimalism. However, putting a twist on its simplicity this year might work wonders. In order to produce unique results, logo designers began to innovate by using different components. This trend of minimalism with a twist combines simple lines and shapes with a subdued color scheme.

These days, it’s very common to incorporate delicate features into a minimalist logo. With a hint of depth or texture, it might be a concealed message or a negative space that gives the logo a captivating feel.

Retro Revival

It will never go out of style to go retro. This style is all about using bold typography, script fonts, or vintage imagery from the 1960s to connect with customers on an emotional level while drawing inspiration from the past.

Even while retro designs are fantastic, giving old logos a touch of modernity makes them seem both nostalgic and current.

Monogram Logos

Monogram designs, like gradient logos, returned to popularity in 2024. Their unique appeal contributes a refined and classic vibe, and the majority of premium firms use them to convey refinement.

Modern components and bold type in a distinctive arrangement are used to give monogram logos a modern makeover, giving the overall design a sophisticated yet up-to-date vibe.

Hand-Drawn Aesthetics

Another logo design trend in 2024 is hand-drawn aesthetics, as it is great to have personalized logo designs. A more customized style demonstrates dependability and genuineness. You might incorporate hand-drawn figures or writing with distinctive features to follow this trend.

The elements of hand-drawn logos are versatile and applicable to the majority of sectors. When compared to computer-generated visuals, unique doodles for tiny or luxury firms are surprisingly effective.

Negative Space

Many people have always been astounded by the ingenious use of negative space in logo designs. The logo is more aesthetically pleasing when all of the spaces inside and outside of it are maximized. The entire design is clever since negative spaces make concealed images and information more evident.

Negative spaces significantly impact logo designs. Since they just need to incorporate a few components that are important to the brand’s identity without including extraneous features, designers who regularly employ this technique view these logos as clever designs.

3D Logo Designs

In the current digital era, 3D logos have surpassed 2D logos in popularity. Regardless of the shape, companies and brands want to see depth and realism in their logos.

Online and print media pay more attention to the three-dimensional effect of isometric designs. Considering the intricacy of the design process, 3D logos are undoubtedly successful in branding since they are simple for people to recall.

Gradient Colors

With gradient colors making a comeback, logo designers may now blend two or more colors to create a dynamic and colorful final product. The logo design has depth, dimension, and a vibrant sense thanks to the combinations’ smooth color transition.

To ensure that their logos stand out, designers are combining uncommon color pairings with programs like Adobe to create unique gradient effects. This method can be achieved by selecting complementary colors.

Abstract Geometry

Making abstract art with lines and forms is somewhat similar to curating a company logo design that combines many geometric shapes. Using shapes in place of letters is a smart technique to give your design a distinctive appearance.

Using vibrant colours and unconventional designs could offer your logo a new look that customers will remember. Combining the forms could be a little challenging, but all you need to do to achieve the desired effect is balance and harmony.

Animated Logos

Logo designs come to life with the use of motion or animation. This is one contemporary method for designing a dynamic and captivating brand logo that will appeal to the intended market. With the same objective of drawing in viewers or clients, the creation process is more akin to editing GIFs or video animations.

Companies are now more willing to adopt interactive logo designs, particularly if they want to boost user interaction. Interactive logos leave a lasting impression on customers by providing a more customized experience.

Sustainable Design

Numerous companies have benefited from this trend by increasing public knowledge of current environmental challenges. Supporting sustainability can also be demonstrated with this type of logo design. Including earthy hues, representations of nature, and environmental components can help create sustainable logos. 

Sustainable designs promote eco-friendly logo creation and sustainability. To avoid using printed materials for branding, logo designers choose digital logos, which appeal to environmentally aware customers.

Logo Design Trends To Avoid In 2024

These are the logo design trends in 2024 that you should avoid: 

Overly Complex Designs

In recent years, one trend has been the simplification of business logos and the decreasing complexity of corporate identities. In light of this tendency, the author continues by stating that brands choose basic designs to replicate their logos across many media to verify their ubiquity.

They also need to be scalable, as they would not be readable and apparent otherwise. Complex logos might have issues with visibility and legibility because they are hard to replicate across multiple forms and frequently require improved scaling.

Excessive Use of Gradients and Shadows

Grads and shadows give logos depth and complexity, but using them excessively makes them appear cluttered and out of date. Cleaner, flatter, more reproducible, and application-friendly designs are still in vogue.

Gradients and shadows can make a logo difficult to see (at small sizes on-screen, for example) or difficult to reproduce, particularly in print or digital media, if they are applied incorrectly or excessively. Usually, simpler is preferable.