Google’s Guide to Accurate Product Pricing in Search

Google’s Senior Search Analyst, John Mueller, recently offered advice to retailers facing issues with inaccurate product prices appearing in search results. He emphasized the importance of using Google Merchant Center to provide accurate pricing data.

Why are prices sometimes wrong?

Mueller explained that price discrepancies can occur due to various reasons, including Google’s systems misinterpreting information or relying solely on structured data. Structured data, while helpful, may not always guarantee accurate pricing.

How to fix price errors:

1. Use Google Merchant Center: This tool allows you to directly submit product pricing information, ensuring that Google has the most up-to-date and accurate data.
2. Differentiate regional content: If you have versions of your website for different regions or currencies, make sure the content is distinct enough to avoid being seen as duplicates. This helps Google understand that the prices are specific to each region.

Mueller’s Additional Tips

In addition to the above, Mueller also recommended:

Regularly review your product listings: Ensure your Merchant Center feed’s prices and product information match your website.

Keep your data updated: If your prices change frequently, update your Merchant Center feed accordingly to avoid inconsistencies.

Utilize Google’s help forums: If you encounter any issues you can’t resolve, don’t hesitate to contact Google’s support team for assistance.

Key takeaways

By following these steps, retailers can improve the accuracy of their product pricing in Google search results, leading to a better customer experience and increased sales.